This is Ian. He's a writer and cinematographer working in New York City. This is some of his work.
Ian wrote, directed and shot AKQA's 2013 Holiday Card.

Full credits coming soon.



Ian wrote and (partially) shot More Than Words. Understanding. for Rosetta Stone.


A few important folks at Rosetta Stone wanted to break out of direct marketing. Ian was asked to put together a short video for the Board of Directors to show what a brand spot could feel like. They liked it so much they teared up, so it was reshot scene for scene.

This is Rosetta Stone's first national brand campaign.


Rosetta Stone - Brand Commercial from Pappas Group on Vimeo.



In addition to writing it, Ian filmed the talking heads and recorded the audio. Those scenes were reshot by the production company as well, but Rosetta liked what Ian pulled from the talent so much that his bits made the final cut.

Art Director: Stefan Poulos
Copywriter: Ian Young
Account Manager: Becky Radich
Project Manager: Chelsea Hurley

Director: Jeanne Kopeck
DP: Andrew Turman
Executive Producer: Peter Thron
Producer: Erin Ward
Post Producer: Brianna Kapell
Editor: Walt Padgett
Animation/VFX: Andimages, John Brisnehan


These ideas were conceived while working at Pappas Group.
Ian wrote Blackout for Avera Hospital.


Most of the time you don't need a lot of copy to tell a great story. Fun fact: this may be the only commercial in the history of healthcare where the patient doesn't make it.



These ideas were conceived while working at BVK.
Ian wrote and art directed the campaign for Changing The Conversation.

The title wasn't great, but the story was there. The film's mission was to move gun control laws into public health debate. Its success hinged on chatter, so Ian imagined up the artwork, wrote the synopsis and got as much traction as he could with a budget for stamps.






The postcards doubled as a means for moviegoers to petition their legislators. Activists were on site to provide both postage and proper addresses.




These ideas were conceived while working at BVK.
.CO
Ian fought for content and wrote the campaign for .CO's Under The Bulb campaign.

This project was the proverbial uphill-both-ways battle in development.
















These ideas were conceived while working at Pappas Group.
Ian wrote these postcards for VW, which is fun for any copywriter.


A good old fashion mailer encouraging Jetta owners to trade in their leases earlier than expected. Who says print is dead?


Inside of the above.


They liked that Jetta headline so much they wanted one for the Touareg. Ian was happy to oblige.



These ideas were conceived while working at Pappas Group.
Ian wrote these ads for Stacy Adams.



COPY READS:
The Distinguished Gentleman
char-ac-ter : attributes or features which make up or distinguish an individual

A successful businessman needed an assistant. The better part of his career had included long nights, which meant a great deal of time spent away from his family. As he approached an age when he valued relationships more than enterprise, he set out to hire a qualified assistant to alleviate his workload. Finally, he arrived at three candidates. He instructed his secretary to await their arrival while holding a box filled to the brim with documents. She was to observe each candidate as he approached the main entrance. Each interview went as well as the next. After the interviews concluded he asked for the secretary’s observations. “The first man walked through the doors and paid no attention to my rapidly approaching footsteps,” she said. “And the second?” the businessman inquired. “He held the door and asked which floor to find you,” she reported. “And the final candidate?” “The third gentleman saw me approaching and relieved my loaded arms by carrying the box inside.” “Thank you. That is what I needed to know,” the businessman concluded. But she didn’t understand and inquired, “But sir, why did you insist I follow them?” “Character,” he said profoundly.



COPY READS:
The Distinguished Gentleman
her-i-tage : valued objects and qualities acquired from a predecessor

A young man was given the same pocket watch his father had received from his father, and so on for too many generations to recall. The heirloom was decorated with precious metals and priceless jewels, but had stopped ticking somewhere up their family tree. It was said that the watch was one-of-a-kind and could only be repaired by its creator, whom stopped ticking as well. So the young man set out to hire an experienced watchmaker who could repair his family’s keepsake. And that is exactly what he did. Alas, weeks went by and the world’s most distinguished watchmaker had yet to find his way beneath the bejeweled exterior. This went on for months. Soon, the watchmaker became obsessed. He studied the watch day and night. Finally, the watchmaker offered to purchase the pocket watch for a sum that rivaled the assets of many small countries. Without a tick of a single clock, the young man respectfully declined the offer, returned the watch to its rightful pocket, and began his long journey back home. Despite the promise of great wealth, the young man knew the true value wasn’t inside the pocket watch, but rather inside himself, his father, his father’s father, and so on for too many generations to recall.


These ideas were conceived while working at BVK.
Ian pissed off the lawyers at Veer.

This story could be spun into a tale of epic proportions; a firsthand account of how I took a conventional contest and transformed it into an international humanitarian movement to educate and empower impoverished children, but the truth is I just wanted to win a new computer.

Veer, the stock photography, illustration and typography company owned by Corbis, held a contest that summoned contenders to recreate their logo using everyday objects. The grand prize contained, amongst other design-centric swag, a shiny new MacBook Pro. Incidentally, I was stuck with a computer destined for the blue bin and barely enough money to fuel my noodle habit when they announced the contest.

Fearing my artistically-gifted competition, I ditched the crafts table for something different. I called a friend; a tattoo artist. As with most manly deals dealt, we worked out a special arrangement. A six-pack of PBR and a few Parliament Lights later we began filming My First Tattoo.



After shooting wrapped I spent the night editing footage and posted the video online, but I knew it needed something else. It didn’t feel big enough. I decided to pair my entry with a few promises, so I created a blog called Help Spread Creativity and spent the wee hours of the morning writing my vows.

Upon winning I swore to (1) donate a new computer to One Laptop Per Child (OLPC), (2) transfer the grand prize’s stock photography allowance to the OLPC and (3) auction my used computer with the proceeds going to, you guessed it, the OLPC. Essentially, the non-profit would receive at least two new computers, nearly $1400 in marketing materials and a little earned media. In return, I hoped they'd share my message with their 7,000+ Twitter followers.



Twitter was the perch and people were sprinkling my seeds, but the OLPC was the true lynchpin. That’s because, in true democratic fashion, the winner of the contest would be decided by voter consensus. But things got interesting way before that.

The video had been online less than a day before it landed on AdFreak's radar. They quickly penned a tisk-Veer-shouldn’t-be-crowdsourcing-tisk article, which led to the AIGA calling Veer and Veer calling their lawyers.


Full story

I knew I had been buggered when Veer blanketed their mailing list to clarify the contest’s purpose and magnify the fine print. This boded poorly because, as I had learned early in elementary school, rarely did the class clown get the gold star. Too deep to stop now, so by the 36th hour I had written an article for TalentZoo.com entitled “If you want viral, let go” and posted a Behind The Scenes video which clarified my intentions and revealed the use of complicated special effects, which included Sharpies and a squirt bottle.





I had hoped they’d laugh the whole paying-for-legal-counsel thing off. After all, everyone loved the entry; even Veer’s employees were tweeting in my favor. The dust settled and there was no direct communication. By assumption, my entry was still in the running, so I was back to convincing bloggers to spread my gospel.

Sadly, when it came time to vote there were no ballots, nor was my name etched into an aluminum Apple. After checking the list of Veer’s top 100 entries (twice) it was clear my name wasn’t there. They did what any good Chinese government would do. They buried it. The bad press over the semantics of recreate versus redesign is a shame, because the good press could have been tenfold… or at least two.

The happy ending is that I got another story to tell, which isn't bad considering I got a week's worth of entertainment out of six beers and a pack of cigarettes.
To Manhattan is a book of photography I created in collaboration with Popular Photography magazine and Blurb.com. The book commemorated the 10th anniversary of 9/11 by capturing images of the 19 bridges that lead into the borough on the weekend of the anniversary.

The book, in its entirety, is available to view online. Individual prints are available upon request.