http://ijy.co You look great today. Tue, 17 Jan 2012 15:04:06 +0000 http://ijy.co en http://ijy.co/NACHA-Paperless-Billing http://ijy.co/following/ijy.co/NACHA-Paperless-Billing Tue, 17 Jan 2012 15:04:06 +0000 You look great today. 1011097 <img src="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.39.39 PM.png" width="670" height="503" width_o="1405" height_o="1055" src_o="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.39.39 PM_o.png" data-mid="4857066" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.39.49 PM.png" width="670" height="503" width_o="1405" height_o="1055" src_o="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.39.49 PM_o.png" data-mid="4857070" border="0" align="left"/> Trophy carrier pigeon? Check. <img src="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.11 PM.png" width="670" height="502" width_o="1404" height_o="1053" src_o="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.11 PM_o.png" data-mid="4857072" border="0" align="left"/> After losing his job, this lumberjack pursued his passion... knitting plaid. The second concept was less irreverent and more "movementy." I read on the Internet that people dig movements. <img src="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.28 PM.png" width="670" height="502" width_o="1404" height_o="1052" src_o="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.28 PM_o.png" data-mid="4857075" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.39 PM.png" width="670" height="503" width_o="1402" height_o="1054" src_o="http://payload.cargocollective.com/1/1/32920/1011097/Screen shot 2011-02-02 at 4.40.39 PM_o.png" data-mid="4857077" border="0" align="left"/> These ideas were conceived while working at Pappas Group. http://ijy.co/The-Washington-Post http://ijy.co/following/ijy.co/The-Washington-Post Tue, 17 Jan 2012 14:58:45 +0000 You look great today. 1005186 We needed to come up with a series of ads that spoke to the advantages of the new Washington Post iPad application. So we came up with political concepts: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.09.54 AM.png" width="670" height="505" width_o="974" height_o="735" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.09.54 AM_o.png" data-mid="4829515" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.02 AM.png" width="670" height="504" width_o="974" height_o="733" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.02 AM_o.png" data-mid="4829516" border="0" align="left"/> Body copy reads: [When it comes to getting every detail around a story, look no further. Our iPad app takes you closer to the news by combining Post articles with videos, photos and live expert discussions, so you get every angle of every story.] A sports concept: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.11 AM.png" width="670" height="504" width_o="973" height_o="733" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.11 AM_o.png" data-mid="4829517" border="0" align="left"/> [Same copy] A news concept: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.17 AM.png" width="670" height="503" width_o="974" height_o="732" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.17 AM_o.png" data-mid="4829519" border="0" align="left"/> [Same copy] Even some banner ads: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.26 AM.png" width="670" height="502" width_o="977" height_o="733" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.26 AM_o.png" data-mid="4829521" border="0" align="left"/> And an aggregate concept: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.44 AM.png" width="670" height="505" width_o="975" height_o="736" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.44 AM_o.png" data-mid="4829524" border="0" align="left"/> Body copy reads: [The Washington Post is now on the iPad. It’s time for the news to work with technology, not just on it, to enhance the relevance and clarify the context of today’s biggest stories. The new Washington Post iPad application has a dedicated curator who selects the most relevant headlines from the Post and builds upon each article with photos, videos and real-time conversations from pundits across the globe. This is more than just another news app; it’s the way news comes together.] And some more banner ads: <img src="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.52 AM.png" width="670" height="503" width_o="975" height_o="733" src_o="http://payload.cargocollective.com/1/1/32920/1005186/Screen shot 2011-02-01 at 11.10.52 AM_o.png" data-mid="4829525" border="0" align="left"/> The final ad looked like this: <img src="http://payload.cargocollective.com/1/1/32920/1005186/5.96x10.5_wapo_final.jpg" width="670" height="1134" width_o="982" height_o="1663" src_o="http://payload.cargocollective.com/1/1/32920/1005186/5.96x10.5_wapo_final_o.jpg" data-mid="4829547" border="0" align="left"/> Body copy reads: [When it comes to immersing yourself in a news story, look no further than the source you trust: The Washington Post. Whether it’s breaking news, party politics or anything in between, our new app for the iPad will take you closer to the story by combining articles from our Pulitzer Prize-winning journalists with videos, photos, selected headlines from other news sources and social media conversations. So you can dive deeper into every angle of every story. This is more than just another news app; it’s the way news comes together.] These ideas were conceived while working at Pappas Group. http://ijy.co/VW-Credit http://ijy.co/following/ijy.co/VW-Credit Tue, 17 Jan 2012 14:58:42 +0000 You look great today. 997474 <img src="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.18.13 PM.png" width="670" height="418" width_o="1086" height_o="678" src_o="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.18.13 PM_o.png" data-mid="4791769" border="0" align="left"/> Postcard encouraging Jetta owners to trade in their leases earlier than expected. <img src="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.22.01 PM.png" width="573" height="743" width_o="573" height_o="743" src_o="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.22.01 PM_o.png" data-mid="4791836" border="0" align="left"/> Inside of above. Below, alternate headlines for a similar lease promotion for the 2011 Touareg. <img src="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.33.06 PM_5.png" width="670" height="315" width_o="882" height_o="415" src_o="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.33.06 PM_5_o.png" data-mid="4792125" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.30.09 PM.png" width="670" height="319" width_o="888" height_o="423" src_o="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.30.09 PM_o.png" data-mid="4792040" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.31.12 PM.png" width="670" height="316" width_o="886" height_o="418" src_o="http://payload.cargocollective.com/1/1/32920/997474/Screen shot 2011-01-30 at 5.31.12 PM_o.png" data-mid="4792057" border="0" align="left"/> These ideas were conceived while working at Pappas Group. http://ijy.co/Veer-Personal http://ijy.co/following/ijy.co/Veer-Personal Tue, 17 Jan 2012 14:58:41 +0000 You look great today. 391877 How To Get Blacklisted This story could be spun into a tale of epic proportions; a firsthand account of how I took a conventional contest and transformed it into an international humanitarian movement to educate and empower impoverished children, but the truth is I just wanted to win a new computer. Veer, the stock photography, illustration and typography company owned by Corbis, held a contest that summoned contenders to recreate their logo using everyday objects. The grand prize contained, amongst other design-centric swag, a shiny new MacBook Pro. Incidentally, I was stuck with a computer destined for the blue bin and barely enough money to fuel my noodle habit when they announced the contest. Fearing my artistically-gifted competition, and after various failed attempts to be artful, I ditched the crafts table for something different. I called a tattoo artist. As with most manly deals dealt, we worked out a special arrangement. A six-pack of PBR and 20 Parliament Lights later we began filming My First Tattoo. After shooting wrapped I spent the night editing footage and posted the video online, but I knew it needed something more. It didn’t feel big enough. I decided to pair my entry with a few promises, so I created a blog called Help Spread Creativity and spent the wee hours of the morning writing my vows. Upon winning I swore to (1) donate a new computer to One Laptop Per Child (OLPC), (2) transfer the grand prize’s stock photography allowance to the OLPC and (3) auction my used computer with the proceeds going to, you guessed it, the OLPC. Essentially, the non-profit would receive at least two new computers, nearly $1400 in marketing materials and a little earned media. In return, I hoped they'd share my message with their 7,000+ Twitter followers. <img src="http://payload.cargocollective.com/1/1/32920/391877/veer.png" width="670" height="586" width_o="1198" height_o="1049" src_o="http://payload.cargocollective.com/1/1/32920/391877/veer_o.png" data-mid="1732472" border="0" align="left"/> Twitter was the perch and people were helping sprinkle my seeds, but the OLPC was the true lynchpin. That’s because, in true democratic fashion, the winner of the contest would be decided by voter consensus. But things got interesting way before that. The video had been online less than a day before it landed on AdFreak's radar. They quickly penned a tisk-Veer-shouldn’t-be-crowdsourcing-tisk article, which led to the AIGA calling Veer and Veer calling their lawyers. <img src="http://payload.cargocollective.com/1/1/32920/391877/Screen shot 2011-01-30 at 7.28.14 PM.png" width="494" height="518" width_o="494" height_o="518" src_o="http://payload.cargocollective.com/1/1/32920/391877/Screen shot 2011-01-30 at 7.28.14 PM_o.png" data-mid="4794867" border="0" align="left"/> Full story I knew I had been buggered when Veer blanketed their mailing list to clarify the contest’s purpose and magnify the fine print. This boded poorly because, as I had learned early in elementary school, rarely did the class clown get the gold star. Too deep to stop now, so by the 36th hour I had written an article for TalentZoo.com entitled “If you want viral, let go” and posted a Behind The Scenes video which clarified my intentions and revealed the use of complicated special effects, which included Sharpies and a squirt bottle. <img src="http://payload.cargocollective.com/1/1/32920/391877/Screen shot 2011-01-30 at 7.29.17 PM.png" width="409" height="610" width_o="409" height_o="610" src_o="http://payload.cargocollective.com/1/1/32920/391877/Screen shot 2011-01-30 at 7.29.17 PM_o.png" data-mid="4794888" border="0" align="left"/> I had hoped they’d laugh the whole paying-for-legal-counsel thing off. After all, everyone loved the entry; even Veer’s employees were tweeting in my favor. The dust settled and there was no direct communication. By assumption, my entry was still in the running, so I was back to convincing bloggers to spread my gospel. Sadly, when it came time to vote there were no ballots, nor was my name etched into an aluminum Apple. After checking the list of Veer’s top 100 entries (twice) it was clear my name wasn’t there. They did what any good Chinese government would do. They buried it. The bad press over the semantics of recreate versus redesign is a shame, because the good press could have been tenfold… or at least two. The happy ending is that I got another story to tell, which isn't bad considering I got a week's worth of entertainment out of six beers and a pack of cigarettes. http://ijy.co/Toppers-Pizza http://ijy.co/following/ijy.co/Toppers-Pizza Tue, 17 Jan 2012 14:58:40 +0000 You look great today. 391978 "Write something about the morning after pill." -Client I. Shit. You. Not. That eventually got reeled back in, but here's some random irreverence before we redesigned their website. <img src="http://payload.cargocollective.com/1/1/32920/391978/Toppers_Web_Stain.jpg" width="670" height="521" width_o="800" height_o="623" src_o="http://payload.cargocollective.com/1/1/32920/391978/Toppers_Web_Stain_o.jpg" data-mid="1733004" border="0" align="left"/> Then I put a little thought into it for the redesign: <img src="http://payload.cargocollective.com/1/1/32920/391978/Toppers_Cuddled_NEW_LandingPage.png" width="670" height="397" width_o="1279" height_o="758" src_o="http://payload.cargocollective.com/1/1/32920/391978/Toppers_Cuddled_NEW_LandingPage_o.png" data-mid="1732935" border="0" align="left"/> This little gem is a box-top flyer with coupons on reverse. Betcha never saw one of these in a portfolio, eh? <img src="http://payload.cargocollective.com/1/1/32920/391978/CollegePostcard_drunkdial.jpg" width="670" height="357" width_o="2048" height_o="1092" src_o="http://payload.cargocollective.com/1/1/32920/391978/CollegePostcard_drunkdial_o.jpg" data-mid="1732973" border="0" align="left"/> These ideas were conceived while working at Laughlin/Constable. http://ijy.co/Stacy-Adams http://ijy.co/following/ijy.co/Stacy-Adams Tue, 17 Jan 2012 14:58:38 +0000 You look great today. 392320 <img src="http://payload.cargocollective.com/1/1/32920/392320/POSTERS11x14_Page_1.png" width="670" height="852" width_o="1000" height_o="1273" src_o="http://payload.cargocollective.com/1/1/32920/392320/POSTERS11x14_Page_1_o.png" data-mid="1734354" border="0" align="left"/> COPY READS: The Distinguished Gentleman char-ac-ter : attributes or features which make up or distinguish an individual A successful businessman needed an assistant. The better part of his career had included long nights, which meant a great deal of time spent away from his family. As he approached an age when he valued relationships more than enterprise, he set out to hire a qualified assistant to alleviate his workload. Finally, he arrived at three candidates. He instructed his secretary to await their arrival while holding a box filled to the brim with documents. She was to observe each candidate as he approached the main entrance. Each interview went as well as the next. After the interviews concluded he asked for the secretary’s observations. “The first man walked through the doors and paid no attention to my rapidly approaching footsteps,” she said. “And the second?” the businessman inquired. “He held the door and asked which floor to find you,” she reported. “And the final candidate?” “The third gentleman saw me approaching and relieved my loaded arms by carrying the box inside.” “Thank you. That is what I needed to know,” the businessman concluded. But she didn’t understand and inquired, “But sir, why did you insist I follow them?” “Character,” he said profoundly. <img src="http://payload.cargocollective.com/1/1/32920/392320/POSTERS21x28_Page_3.png" width="670" height="893" width_o="1000" height_o="1334" src_o="http://payload.cargocollective.com/1/1/32920/392320/POSTERS21x28_Page_3_o.png" data-mid="1734356" border="0" align="left"/> COPY READS: The Distinguished Gentleman her-i-tage : valued objects and qualities acquired from a predecessor A young man was given the same pocket watch his father had received from his father, and so on for too many generations to recall. The heirloom was decorated with precious metals and priceless jewels, but had stopped ticking somewhere up their family tree. It was said that the watch was one-of-a-kind and could only be repaired by its creator, whom stopped ticking as well. So the young man set out to hire an experienced watchmaker who could repair his family’s keepsake. And that is exactly what he did. Alas, weeks went by and the world’s most distinguished watchmaker had yet to find his way beneath the bejeweled exterior. This went on for months. Soon, the watchmaker became obsessed. He studied the watch day and night. Finally, the watchmaker offered to purchase the pocket watch for a sum that rivaled the assets of many small countries. Without a tick of a single clock, the young man respectfully declined the offer, returned the watch to its rightful pocket, and began his long journey back home. Despite the promise of great wealth, the young man knew the true value wasn’t inside the pocket watch, but rather inside himself, his father, his father’s father, and so on for too many generations to recall. These ideas were conceived while working at BVK. http://ijy.co/Rosetta-Stone http://ijy.co/following/ijy.co/Rosetta-Stone Tue, 17 Jan 2012 14:58:35 +0000 You look great today. 1327470 A few important folks at Rosetta Stone wanted to do more than infomercials. They were ready for a change, so they asked that we put together a short video for the Board of Directors to show what a brand spot could feel like. They liked our video so much that they decided to reshoot it scene for scene and launched Rosetta's first national brand campaign with it. In addition to writing it, I also filmed the talking heads and recorded the audio. Those scenes were actually reshot by the production company, but Rosetta liked what I pulled from the actors so much that my bits made the final cut. Rosetta Stone - Brand Commercial from Pappas Group on Vimeo. Art Director: Stefan Poulos Copywriter: Ian Young Account Manager: Becky Radich Project Manager: Chelsea Hurley Director: Jeanne Kopeck DP: Andrew Turman Executive Producer: Peter Thron Producer: Erin Ward Post Producer: Brianna Kapell Editor: Walt Padgett Animation/VFX: Andimages, John Brisnehan These ideas were conceived while working at Pappas Group. http://ijy.co/Pappas-Group http://ijy.co/following/ijy.co/Pappas-Group Tue, 17 Jan 2012 14:58:34 +0000 You look great today. 1004944 Our entire agency wanted bigger, better work. Not just for ourselves, but for our competition too. The way we saw it, if we widened the pie we'd all eat better--and we were hungry. So we struck out to to convince the local creative community to step up their game. We put an ad in AdWeek. <img src="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.09 AM.png" width="469" height="504" width_o="469" height_o="504" src_o="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.09 AM_o.png" data-mid="4828176" border="0" align="left"/> Copy: [We the creatives of the D.C. Ad Community hereby declare that we will elevate our game. Art Directors and Designers, Copywriters and Strategists, Coordinators and Managers; this is our moment. The time has come to deliver more than what is expected. It is time we band together and solemnly swear that the concepts we create will transcend the campaigns we execute. From here on, we consent to nothing but our best work. This is not about tactics like postcards, banners or traditional ads; it is about digging deeper for ideas, creating experiences that matter and taking risks to reap greater rewards. As a city, our reputation is only as good as the work we produce. As creatives, we are responsible for elevating both. Our ideas do not have to be limited to tactics or by budgets. We will always deliver big. The days of waiting for a groundbreaking opportunity to arrive in a neat little basket are over. That basket is, and always has been, a myth. We create our opportunity. We deliver big. Always. Because when we do, we elevate ourselves, our agencies, our clients and our city.] And created a Declaration to sign. (Hey, it's D.C.) <img src="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.24 AM.png" width="455" height="275" width_o="455" height_o="275" src_o="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.24 AM_o.png" data-mid="4828180" border="0" align="left"/> With a modern twist. <img src="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.16 AM.png" width="425" height="326" width_o="425" height_o="326" src_o="http://payload.cargocollective.com/1/1/32920/1004944/Screen shot 2011-02-01 at 10.08.16 AM_o.png" data-mid="4828178" border="0" align="left"/> Obviously, you could share it on all your favorite social networks and were encouraged to spread it around. See the full site at deliverbig.co These ideas were conceived while working at Pappas Group. http://ijy.co/Kawasaki http://ijy.co/following/ijy.co/Kawasaki Tue, 17 Jan 2012 14:58:32 +0000 You look great today. 391970 Kawasaki tasked our team with creating billboards that left room for local dealers. <img src="http://payload.cargocollective.com/1/1/32920/391970/KAWA_KX_ian.jpg" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/1/32920/391970/KAWA_KX_ian_o.jpg" data-mid="1732878" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/32920/391970/KAWA_KFX_ian.jpg" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/1/32920/391970/KAWA_KFX_ian_o.jpg" data-mid="1732877" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.42.58 PM.png" width="545" height="251" width_o="545" height_o="251" src_o="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.42.58 PM_o.png" data-mid="1738493" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.43.15 PM.png" width="579" height="178" width_o="579" height_o="178" src_o="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.43.15 PM_o.png" data-mid="1738494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.43.37 PM.png" width="546" height="250" width_o="546" height_o="250" src_o="http://payload.cargocollective.com/1/1/32920/391970/Screen shot 2010-05-04 at 9.43.37 PM_o.png" data-mid="1738495" border="0" align="left"/> They also cleaned up at an industry award show, so we gave the dealers some posters to gloat about. <img src="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Ninja250R_Poster_r5a.jpg" width="670" height="446" width_o="1352" height_o="900" src_o="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Ninja250R_Poster_r5a_o.jpg" data-mid="1732893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Concours_Poster_r5.jpg" width="670" height="446" width_o="1348" height_o="898" src_o="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Concours_Poster_r5_o.jpg" data-mid="1732895" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/MOTY_ZX10R_Poster_r5.jpg" width="670" height="446" width_o="1346" height_o="898" src_o="http://payload.cargocollective.com/1/1/32920/391970/MOTY_ZX10R_Poster_r5_o.jpg" data-mid="1732886" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Versys_Poster_r5.jpg" width="670" height="446" width_o="1349" height_o="900" src_o="http://payload.cargocollective.com/1/1/32920/391970/MOTY_Versys_Poster_r5_o.jpg" data-mid="1732889" border="0" align="left"/> These ideas were conceived while working at TRIS3CT. http://ijy.co/Fort-Myers-Sanibel http://ijy.co/following/ijy.co/Fort-Myers-Sanibel Tue, 17 Jan 2012 14:58:31 +0000 You look great today. 392531 These ideas were conceived while working at BVK.